Privacy Policy (EU / GDPR Compliant)

Last Updated:  09 / 12 / 2025
Applies To: Eternity Australia Optical Europe (CZ)

1. Introduction

Eternity Australia Optical (“we”, “our”, “us”) is committed to protecting your personal data and respecting your right to privacy. This Privacy Policy explains how we collect, use, store, protect, and share your information in accordance with:

• The EU General Data Protection Regulation (GDPR)
• The Czech Data Protection Act No. 110/2019 Coll.
• Applicable European consumer and e-commerce regulations

By accessing or using our website and services, you acknowledge and agree to the processing of your personal data in accordance with this Privacy Policy.

2. Data Controller Details

Eternity Australia Optical – European Division
📍 Prague, Czech Republic
📧 support@eternityaustraliaoptical.eu
🌍 www.eternityaustraliaoptical.eu

If you have any privacy-related queries or data access requests, you may contact us through the above details.

3. Information We Collect

We may collect the following categories of personal data:

1. Account Registration

• Name, email address, password
• Optional: age range, gender, photo upload (for virtual try-on features)

1. Orders & Purchases

• Telephone number
• Billing & shipping address
• Purchase history
• Eye prescription information (if provided voluntarily)

1. Payments

• Credit/debit card details (processed securely by third-party payment providers)
• We do not store full card details; only reference tokens or last four digits may be retained.

1. Customer Support & Communication

• Email conversations, chat messages, telephone logs, survey responses.

1. Third-Party Interactions

• If you log in using Google, Facebook, Apple, or similar authentication services, we collect only the information required to create your account (e.g., name and email).
• We do not access your third-party password.

1. Cookies & Analytics

We use cookies, tracking pixels, and analytics tools (such as Google Analytics or Meta Pixel) to:

• Improve website functionality
• Personalize user experience
• Measure advertising performance

For detailed use of cookies, please review our Cookie Policy.

4. Legal Basis for Processing

We process your data under the following GDPR lawful bases:

Purpose	Legal Basis
To create and manage your account	Contractual necessity (Art. 6(1)(b))
To process orders and payments	Contractual necessity (Art. 6(1)(b))
Marketing, newsletters, promotions	Consent (Art. 6(1)(a))
Improving website and analytics	Legitimate interest (Art. 6(1)(f))
Legal and tax compliance	Legal obligation (Art. 6(1)(c))

You may withdraw consent at any time.

5. How We Use Your Information

We may use your personal data for:

• Order fulfillment and delivery
• Customer support and communication
• Returns, warranty, and after-sales service
• Marketing, advertising, and personalized recommendations (only with consent)
• Fraud prevention and security monitoring
• Compliance with legal requirements

6. Information Sharing

We do not sell or rent your personal data.

We may share your information with:

• Payment processors: Stripe, PayPal, Klarna, Afterpay (Clearpay EU)
• Delivery & logistics providers: DHL, FedEx, GLS, Česká pošta
• IT service providers: Website hosting, analytics, authentication services
• Authorities: If required to comply with applicable laws, fraud prevention, or court orders

All third parties are required to comply with GDPR.

7. Data Retention

We retain your data only for as long as necessary:

Data Type	Retention Period
Account information	As long as the account remains active
Purchase/legal records	Up to 10 years (legal requirement)
Cookies & marketing data	6–24 months depending on consent

Users may request deletion sooner when permitted by law.

8. Your Rights Under GDPR

As an EU resident, you have the right to:

• ✔ Access your data
• ✔ Correct inaccurate data
• ✔ Request deletion (“Right to be Forgotten”)
• ✔ Withdraw marketing consent
• ✔ Object to automated processing
• ✔ Request data portability
• ✔ Restrict processing

You may submit a request at:
📧 privacy@eternityaustraliaoptical.eu

If unresolved, you have the right to file a complaint with:

The Office for Personal Data Protection (ÚOOÚ)
Czech Republic
https://www.uoou.cz/

9. Data Security

We use industry-standard measures including:

• SSL/HTTPS encryption
• Secure server access control
• Encrypted payment processing
• Limited employee access

We continuously update our systems to meet the latest GDPR standards.

10. Updates to This Policy

We may update this policy periodically. Updated versions will be posted on this page with a revised date. Continued use of our services constitutes acceptance of the updated policy.

Contact Us

📧 support@eternityaustraliaoptical.eu
🌍 www.eternityaustraliaoptical.eu
📍 Prague, Czech Republic

Eternity Australia Optical — Your privacy, protected by EU standards.