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ABOUT US
Eternity Australia Optical is a premium eyewear brand built on craftsmanship, comfort, and timeless design. Founded in 2015 in Australia by Eternity Australia Group, the brand began with a simple.
Vision:
To deliver high-quality sunglasses and optical frames that combine style, durability, and comfort for everyday lifestyle use.
After years of growth, innovation, and building a strong reputation in the Australian market, Eternity Australia Optical expanded internationally — marking its entry into Europe with confidence, passion, and a commitment to excellence.
Today, our European Head Office is in Prague, Czech Republic, where we manage product operations, distribution, logistics, and customer support across Europe.
Our Europe division is led by Farhan Shaikh, who oversees regional operations to ensure our products meet the expectations of European consumers while maintaining our global brand standards.
At Eternity Australia Optical, we believe eyewear is more than vision —
it is identity, confidence, and lifestyle.
With premium materials, precision-engineered design, certified lenses, and strict quality control, our mission is to create eyewear that reflects luxury, durability, and effortless everyday wear.
Our Mission
We are dedicated to redefining eyewear through quality, comfort, and modern fashion.
Our mission is to provide customers with:
- Certified and safe sunglasses
- Premium comfort-fit frames
- Modern designs inspired by global lifestyle trends
- Competitive pricing without compromising quality
Whether you’re traveling, working, or enjoying daily life — Eternity eyewear is designed to elevate your lifestyle with confidence and clarity.
Company Leadership
- Founder & CEO: Nadeem Abeed
- Director of Operations (Europe): Farhan Shaikh
We are proud to serve customers across Australia, Europe, and beyond — and this is only the beginning of our global journey.
Eternity Australia Optical
Identification Number (IČO): 23639423
Registered Office: Pod Terebkou 1236/9, Nusle, 140 00 Prague-4, Czech Republic
Eternity Australia Optical is currently operated under Czech sole trade licensing regulations as per the Commercial Register of the Czech Republic.
Eternity Australia Optical —Where Vision Meets Luxury.
Our Mission
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Our Team
Genevieve Agatha
CEO
Miranda Agnes
DIRECT MANAGER
Jaime Logins
CO - FOUNDER
Eric Zuckerberg
Business
Ronald Richards
Business
Machelle Boil
Business
